Hi!

 

I'm so glad you found your way here! Cutietude.se is a micro-business and one-woman show that was started in March 2025 by a neurodivergent LGBTQIA+ girl. I've always had an interest in all things cute, soft and kawaii, but it can be hard to find good quality products here in Sweden. That's why I decided to take matters into my own hands and created Cutietude.se.

 

With a magnifying glass and binoculars, I search the world to find the best goods and materials so you can get quality at a cheap price.

 

A "cutietude", or "cute attitude", is about being cute and kind both on the outside and the inside. It's about accepting and taking care of each other, but also about being kind to yourself and not taking any crap. I've always been a pretty unique person and I think it's important that everyone should be able to express themselves in the way they want and are comfortable with.

 

I also think it's important to give back, and support those who need it, which is why 10% from every purchase goes to nonprofit organizations with the same goals as me!

 

Lots of hugs!
Tove, owner of Cutietude.se